Shaping a disruptor's winning strategy
Client: Tiny Keg | Cape Town, South Africa
Tiny Keg is an innovative packaging disruptor based in Cape Town, South Africa
The business was founded in 2019 by Tom Riley and specialises in canning wine and other beverages for the local and international consumer market.
Challenge
Canning in the local market back in 2019 was a niche packaging category.
Tiny Keg had very big aspirations to grow their business operations as quickly as possible and needed a good strategy to achieve that. Their resources were extremely limited, so what was clear was that key strategic leverage points needed to be uncovered and focused on right from the start.
Solution
Together with the Tiny Key executive team and their venture capital partners a 3-day strategy workshop was held where we fully-explored the opportunity in the local market and formulated a strong value proposition suited to a targeted customer profile.
We comprehensively mapped out the most viable business model and selected 4-key strategic objectives for the management team to deliver within 18-months.
Result: Successful launch of a brand new category
The initial competitive strategy that was created in the facilitated strategy workshop was the keystone that drove all operational focus of the business since its formation.
In just 3 years the business has developed from an initial concept into a functioning facility that to date has canned more than 7 million drinks for more than 85 different clients.
Tiny Keg have successfully forged a brand new packaging category in the local marketplace, achieving their ambitious goals as well as financial success.