Better strategy.

“I help organisations outperform by facilitating the design of better strategy.”

— Jon Cherry

We’ve worked with

Strategy work fails for many reasons, including:

  • A failure to identify the real problem that needs to be solved.

  • A lack of specialist capabilities in the strategy process.

  • Ignoring the possible future conditions under which the strategy will apply.

  • Overlooking the internal context.

  • Underestimating the role that psychology plays in the motivation of individuals and organisations to act.

Our services help decision-makers explore answers to three critical questions:

What’s going on? | So what? | Now what?

We offer a heuristic approach to strategy using futures research and foresight tools to transform the cognitive, emotional and collaborative capabilities of teams to unlock radical, winning performance. 

Who is this for?

  • Decision-makers who want to explore plausible options as to where next to focus their efforts for growth

  • Brands that are looking for a competitive positioning from which to build for the future

  • Businesses that need guidance on how to access their preferred future

  • Organisations that what to empower their leadership teams with strategic thinking capabilities

  • Marketing professionals that need an experienced strategy facilitator to maximise their ROI

What clients say.

Jon Cherry has played a critical role in the key milestones of our journey at Yuppiechef. Jon’s ability to help teams understand futures better, bring new thinking and helping to drive innovative change within the business has been invaluable. Having worked extensively across the business over many years, Jon Cherry has provided insight and support to our teams and given them practical tools and key learnings on how to respond and make the most of emerging market opportunities.
— Shane Dryden | Co-Founder of Yuppiechef

Some past projects.

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